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10 Filipino Fashion Influencers You Should Be Following
Fashion, as timeless as it is, has no choice but to age and evolve with us — whether that’s gracefully or not is only up to us!
In this digital generation, fashion and trend go hand in hand. Almost anyone with an impressive amount of followers can be fashion influencers in their own right. Wanna resurrect the 50s? Wanna make crocs fashionable? Anything is possible for fashion these days.
But there’s more to being an influencer in the Philippines than just being Internet famous. A lot of factors in the content you produce also matters: the frequency of your posts, your blog’s web design, your audience, among many others.
Who is the most famous fashion influencer?
With a whopping 216 million followers on Instagram, the most famous fashion influencer at the moment is Kylie Kardashian. The youngest Kardashian sister has made headlines in the fashion beauty scene many times for her gimmicks. And whether you’re all for her bombshell aesthetic or not, you gotta give it to Kylie that she knows how to make something as simple as a lip gloss (or a morning greeting) a social media sensation.
Who is the most popular blogger in the Philippines?
Of course, the Philippines is not behind the caliber of these international fashion influencers too. In fact, we have many bloggers, make up stylists, fashion gurus, lifestyle vloggers, and many others that are already making their mark in the fashion world.
In the Philippines, lifestyle and beauty blogger Kryz Uy is one of the top-ranking bloggers in the industry. Her blog and social media accounts are well-loved for documentation of her beauty tips and discoveries, her little day to day sartorial adventures, and her lifestyle now as a wife to Filipino TV personality Slater Young and new mom to their little boy Scottie.
Kryz Uy is well known as one of the top-ranked bloggers in the Philippines. Her lifestyle and travel blog is full of her daily sartorial adventures, beauty discoveries, and inspirations.
Here are 10 Fashion Influencers You Need to Follow on Social Media
Ready to spruce up your IG timeline? Check out these must-follow influencers for your daily fashion needs!
Solenn Heussaff
Manila based actress, model, artist, author, make-up artist, and all-around-cool-girl Solenn is a Jill of all trades and master of all of them too. What most people don’t know about Solenn is that she studied fashion design in Paris for college before moving back to the Philippines and entering the life of show business in Manila. You could say she is an authority herself in the fashion scene.
She has previously worked in the Philippines with local fashion brands including Manila based fashion designer Lulu Tan-Gan, before paving her own way in the show business world. For the multi-hyphenate that she is, Solenn knows how to keep her blogging site interesting and exciting for her followers — from her personalized embroidered bomber jacket collection to her latest clothing brand for breastfeeding mommas, now that she is adding “hot mama” to her long list of #coolgirl things!
You can definitely see so much authenticity in Solenn’s personal style, nothing less from the fashion designer that she is. She also combines her foreign influences with her roots in the Philippines. Without a doubt, what sets Solenn apart from other fashion bloggers is the way she stays authentic to herself and to her style through her fashion.
She puts the same authenticity on her fashion as she does with her lifestyle by juggling her showbiz career, lifestyle blogging, artistic projects, and many others. An all-around cool girl, for sure!
Tricia Gosingtian
In her blog, Tricia Will Go Places, Tricia Gosingtian will take you on a picturesque journey of her lifestyle, her travels, her love for photography, and her fashion taste. Her blog is a compilation of the inspiration she draws from the places she visits, her food ventures, and many others that will make you keep on coming back for the next one she will be blogging! Definitely a content creator with taste and class.
David Guison
Manila based David Guison is the fashion god behind menswear blog DG MANILA. Guison’s blog details his ventures on many topics ranging from food, menswear fashion, fitness, travel across the Philippines and everywhere else, lifestyle content, and others. Whether it’s knowing how to grow a beautiful beard or a simple yet underrated thing such as shoe care, he’s the guy.
Ida Anduyan
Her IG bio says it all: art over hype.
Lifestyle influencer and graphic designer Ida Anduyan paints pinterest-worthy inspos with her Instagram posts. Her aesthetic has a lounge-y Manila millennial vibe that is all about comfort but highlighting the fashionista and graphic designer in her at once. She has a pattern of playing with monotones of shades black, white, and other muted hues.
Scrolling over her IG page has a cozy vibe that reminds you of a rainy afternoon or an overcast morning that will make you wanna snuggle into your comfiest set of lounge wear. Her inspiration for fashion and graphic design are manifested in her imagery.
Kim Jones
Fashion stylist, model, and creative director, Miss Jones is taking the fashion scene by the horns. She is a top fashion asset and multiple-threat digital creative both here in the Philippines and abroad. Wife to Filipino actor Jericho Rosales, Kim is a celebrity in her own right too. Blogger, stylist, photographer, and fashion influencer, Kimberly Camilla Jones-Rosales is a blazing one among fashion leaders in her industry.
Her modeling career spans many top fashion international brands such as Christian Dior, Louis Vuitton, Tommy Hilfiger, IWC Schaffhausen and Shoes Of Prey. Back in 2016, Kim made her mark as a fashion designer by launching a five piece capsule shoe collection with US-based label Shoes of Prey. In her work and fashion site, KIM JONES, she curates her dedication towards film, design, and photography.
Sarah Lahbati
First gaining popularity on GMA Network’s talent show Starstruck in Manila, the Filipina-Moroccan actress has come a long way. With over 7 million followers on her Instagram, it’s easy to see why Sarah could garner a following on social media as big as that. As a fashion blogger, every look she wears is such a serve. Sarah has this timeless look that brings any fashion beauty look to a whole new level.
Sarah is one among fashion influencers not afraid to experiment with their fashion style. More recently, the actress has been having fun serving her Instagram followers with looks drawing inspiration from classic 50s and 60s, such as an Audrey Hepburn-inspired getup.
Laureen Uy
½ of the Manila-based jet-setter Uy sisters, Laureen takes her followers across and over the world. Scrolling through her blog and reading on all her travel adventures will make you wanna start planning your next trip right after the pandemic ends — whenever that might be!
As both a fashion blogger and a travel enthusiast, Laureen sure knows how to match fashion and travel really well to make it a treat for her followers. Laureen’s blog Break My Style showcases the fashion influencer’s unique and refreshing take on strutting the world in a fashionable sense.
Catriona Gray
The Filipino-Australian Miss Universe 2018 knows how to catwalk her way not only on the pageantry stage but also to our hearts. Cat captures the interest of her audience by the way she uses her platform on Instagram and other social media, be it as a queen or a social media influencer, to forward her advocacies and promote her love for her country.
Cat, as a fashion blogger, proudly wears the beauty of the Philippines with her. She is passionate about endorsing the beauty of the country and the Filipino culture by every fashion piece she dons. In her #RaiseYourFlag passion project, Cat brings her followers along her journey in reacquainting herself with the diversity of the Philippines and her culture.
One way she does is through researching about many different kinds of textiles each Filipino tribes produce, some of which is incorporated in her many fashion pieces as she promotes to #supportlocalph on her Instagram account. Everywhere she goes in the world, a piece of her beloved Philippines is always with her. A full-time queen indeed.
Want to nab her style? Check out our guide to dressing like a celebrity fashion icon.
Vern & Verniece Enciso
No, they’re not twins but they’re double the fashion and beauty goals anyway. Vern & Verniece are travel, lifestyle, and fashion bloggers that make their followers swoon over the dreamy, picture-perfect content they produce.
The sisters love matching outfits in their jet-setting travel photos with their chic, dainty, and smart aesthetic. Their blog, Vern & Verniece, details over 30+ countries they visited, which was in their bucket list to do before they were 25 and 24. What’s the most ultimate #sistergoals than working and living your dream with your sister, right?
Lissa Kahayon
In her blog, Lissa tags along her followers into her fashion, fitness, and travel journey. Lissa is a blogger from Manila and is the brains behind Scene Stealer, a blog site that will leave its readers with a massive inspiration for all things fitness, fashion, and wanderlust!
Other note-worthy influencers to check out:
- Seph Cham – Seph Cham or Joseph Cham is a fashion, health, lifestyle, and tech blogger from Manila
- Bea Marin – Bea Marin has made a name for herself in the Philippines by sharing her love for fashion and style. She has previously worked with brands like Keds and Tresemmé.
- The Gibbs Sisters – Daughters of Manila actor/musician/comedian Janno Gibbs, sisters Alyssa and Gabby are social media influencers turned musicians — a totally familiar region to them though, given that both their parents are known singers in the Philippines. No doubt, it runs in the blood!
- Camille Co – After graduating with flying colors from Ateneo de Manila with a degree of Bachelor of Science in Management, Camille dove head on into the world of fashion, which eventually did with flying colors too!
Frequently Asked Questions
Who are the famous fashion designers in the Philippines?
1. MICHAEL CINCO
Well known for his stunning couture gowns, Michael Cinco’s designs are all about class and sophistication. His work is on high demand both in the Philippines and abroad.
2. RAJO LAUREL
Rajo Laurel is a Filipino stylist famed for his work Rags2Riches, a line of designer bags made from upcycled and indigenous materials sourced from fashion designers from the Philippines.
Rags2Riches is a line of designer bags made with upcycled cloth and indigenous materials, by Philippine fashion designers.
3. KERMIT TESORO
Avant Garde shoe designer Kermit Tesoro rose to fame for his brave and out-of-this-world designs. His brand of design has a wide range of style that emphasizes on telling stories when installation art meets body art. Among his clients is no less than queen of all things crazy, Lady G.
How much do influencers charge in the Philippines?
Influencers in the Philippines have varying rates depending on the scope of work a deal requires of them. Usually, budding influencers and bloggers in Manila usually charge a standard rate of P1,000 (20$) up to P5,000 (100$) for content such as static videos or video posts cross-posted with other media.
Other factors such as the engagement rate over following, the influencer’s social media followers, and the working budget or requirements that the agency or the brand want from the influencer. With this, if you’re a blogger, make up artist, fashion celebrity, or a social media personality in the Philippines then you can easily nab a hundred or couple hundred dollars working for a single deal with a brand.
Joey is an AB Psychology graduate of the University of St. La Salle – Bacolod. Her life’s passions include writing, film, and spending hours on end binge-watching fashion vloggers on Youtube.
