The world of women’s beauty, health, and wellness is vast. It’s easy to get overwhelmed with all the hacks, tips, and new products popping up left and right. With this seemingly infinite sea of information, you’re probably stuck wondering how exactly you can take care of yourself and unleash your true beauty and radiance.
That’s what we’re here for. At Pretty Me, we believe that every woman deserves to look and feel her best. We navigate the beauty, health, and fashion industries so you don’t have to, aiming to bring you all the information you need to find your footing and confidence.
Filipina-led, Pretty Me understands the unique needs of the modern Filipina and aims to be your go-to platform for all things beauty, skincare, and wellness. Whether you’re looking to start a new skincare routine, rehashing your wardrobe, or trying to find the best products that grace store shelves, we’ve got you covered with valuable reviews, tips, guidance, and advice.
The Pretty Me Shop is a treasure trove of skincare, haircare, and other beauty goodies that you need in your arsenal. From honest-to-goodness makeup products to tasty and effective slimming supplements, we bring you the best and latest beauty and wellness products for purchase.
Meet the Pretty Me Team
Lilet Virata – CEO
Lilet founded Pretty Me to create a platform to empower women to embrace their authentic selves and find their inner glow. She has an eye for the exquisite and a heart that’s passionate about all things beauty, which fuels her to inspire every Filipina to celebrate their unique beauty, indulge in the luxury of self-care, and embark on a journey of self-discovery.
Chrizelle So – Author
Chrizelle is a writer passionate about making an impact and changing people’s lives through her words. Exposed to pageants at a young age, she has always been interested in the world of beauty. When she’s not writing about the latest makeup trends or exploring new skincare products, you’ll find her binge-watching makeup tutorials and get-ready-with-me videos online.
Ira Arellano – Author
Ira Arellano graduated with a degree in Multimedia Arts from the De La Salle-College of Saint Benilde. When she’s not busy writing, Ira uses her remaining free time fawning over groups with too many members, reading three books simultaneously, crying over animated shows and fictional people, and being salty over her lack of gacha luck.
Alex Acla – Author
Meet Alex, a finance grad with a makeup palette as diverse as her investment portfolio. When she’s not crunching financial data, you’ll find Alex reading about beauty and makeup, proving that numbers and glamour can coexist in one fabulous package.
Joey Baldonado – Author
Joey is an AB Psychology graduate of the University of St. La Salle – Bacolod. Her life’s passions include writing, film, and spending hours on end binge-watching fashion vloggers on YouTube.
Sheena Dizon – Author
Sheena is the lead fashion writer here at Pretty Me Philippines and has contributed articles for numerous lifestyle blogs and online publications. Other than keeping up with the latest trends, she loves baking and home DIY projects.