To make it in the cosmetics industry these days, you have to consider diversity. Whether it’s a wide foundation shade range, a highlighter palette suitable for skin tones, and specific products tailored to various skin types, beauty companies cannot ignore the fact that everyone is different.
And Anne Curtis made sure that her new collection would break the barriers of gender, age and labels.
In case you haven’t heard of blk cosmetics (but honestly, who hasn’t?), it’s a makeup line by Anne Curtis that is PETA friendly and cruelty free. Her products are all about uncomplicated beauty, making her cosmetics accessible to beginners, minimalist makeup wearers, and anyone who enjoys that au naturel look.
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Meet #blkuniversal • Six multi-use, on the go essentials that 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 would enjoy: ▫️ Skin Tint SPF 30 (Vanilla, Butterscotch, Almond, Chestnut) ▫️ Brow Stick: Pencil + Mascara (Taupe, Natural Brown) ▫️ Matte + Water Tint Duo (Nutmeg, Cinnamon) ▫️ All-Day Lip (Caramel, Toffee, Latte, Mocha) ▫️ Color Stick (Rosé, Merlot, Cocoa, Champagne) ▫️ Color-Adapting Moisture Balm NOW AVAILABLE on our official LAZADA store, in stores at our #blkboutiques and top Watsons stores!
The aim of her Universal Collection was to provide universally flattering shades, on-the-go cosmetics that had long-lasting formula and were multi-purpose. And by the looks of her launch, it seems that she has done just that.
Universal includes the following products:
- Skin Tint Sun Shield SPF 30 for ₱499, available in Vanilla, Butterscotch, Almond, Chestnut
- Multi-tasking Color Stick for ₱399, available in Rosé, Merlot, Cocoa, Champagne
- Multi-use Matte + Water Tint Duo for ₱399, available in Nutmeg, Cinnamon
- Brow Stick: Pencil + Mascara for ₱399, available in Taupe, Natural Brown
- All Day Lip for ₱299, available in Caramel, Toffee, Latte, Mocha
- Color-adapting Moisture Lip Balm for ₱299
And the greatest part of these products is that the colors are blendable, so that you can decide if you want to go for the natural flush or something more on the pigmented side.
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Introducing the #blkuniversal color kit ▫️ The perfect makeup starter kit for 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦. ONLY P1,499 each (SAVE P200!) and comes in two colors: ▫️True Tan set includes the TAN #blkuniversal pouch • Brow Stick in NATURAL BROWN • All-Day Lip in TOFFEE • Matte + Water Tint Duo in CINNAMON • Color-adapting Moisture Balm ▫️ Steel Blue set includes the BLUE #blkuniversal pouch • Brow Stick in TAUPE • All-Day Lip in CARAMEL • Matte + Water Tint Duo in NUTMEG • Color-adapting Moisture Balm Shop online @lazadaph and our website: www.blkcosmetics.com.ph (for local and international shipping)!
And if you’ve got to get your hands on all the products, why not go for the Universal Color Kit? They come in 4 different bundles, and only cost ₱1,499 each, which include the following products:
- Brow Stick: Pencil + Mascara
- Multi-use Tint Duo
- Color-adapting Moisture Balm
- All Day Lip
All four products actually cost ₱1,396, but the bundles come in a Universal makeup pouch which would only cost an additional ₱109, which is seriously such a steal, considering the quality and size of the pouches.
With these multi-functional products, your everyday makeup routine doesn’t get any easier than this.
Visit Lazada today to view and shop the entire Universal Collection! And remember to share your experience with us in the comments section below!
Sheena is the lead fashion writer here at Pretty Me Philippines and has contributed articles for numerous lifestyle blogs and online publications. Other than keeping up with the latest trends, she loves baking and home DIY projects.