It seems like every celebrity has their own makeup line these days. Just as Lady Gaga says in her promo video below, “The last thing the world needs is another beauty brand, but that’s too bad.” Lady Gaga was never one for social norms, was she?
She continues the launch video with this:
They say, “Beauty is in the eye of the beholder,” but at Haus Laboratories, we say, “Beauty is how you see yourself.” Your glam. Your expression. Your artistry. We want you to love yourself. Our Haus, your rules. Haus Laboratories. Battle for your life.
We’re all suckers for brands by celebrities, but what makes Lady Gaga’s different from Fenty Beauty, Kylie Cosmetic or blk Cosmetics?
Haus Laboratories is about consumers defining their own beauty. Although the company may be supplying you with the products, it’s you that gets to decide how you use them, and what you create with them. Just as she said, it’s their Haus, but your rules. While most makeup brands aim to unite everyone through a common love of lipstick and eyeshadow, Haus Laboratories really focus on what makes everyone unique. It’s about self expression, not about how everyone else sees you. Truly on brand with Lady Gaga.
And to top it all off, her products are cruelty free, paraben free, and vegan. Plus, she’s all about diversity, making sure all her makeup is swatched on all kinds of skin tones, as well as including people of color in her ad campaigns. Honestly, this brand is just perfection.
Now, let’s talk about the products:
First are the Glam Attack Liquid Powder Duos, priced at $36 a pair.
These are all-over color pigments are shimmers that can be used on their own or on top of other products to amplify or transform the finish. They’re liquid but dry as powder and can be easily blended with other powders, shimmers, pigments, cream, you get the gist. Non-creasing and smudge-proof, you can change the intensity of these pigments by layering, and you can apply them wherever your heart desires, may that be your eyes, cheeks, lips, or wherever your artistry takes you.
Next up are the Le Riot Lip Gloss Duos, retailing at $32 per pair.
High shine, silky, multidimensional—those are all the characteristics of a high quality lip gloss, which is exactly what these products are.
And what’s awesome about these gel glosses is that each vary in finishes. Whether you’re looking for shimmer, pearl, pigment or simply shine, there’s a lip gloss for every taste.
The glosses can be used on their own or as toppers.
Last but not least are her RIP Lip Liner Duos, priced at $26 a pair.
These lip demi-matte lip pencils are long-lasting, smudge-proof and waterproof, so you can wear them all day without reapplication. And unlike a lot of waterproof products, you don’t have to worry about the liner flaking off. Weightless and buttery, you’ll barely be able to feel like you’re actually wearing makeup.
Feel free to use this as a lip liner or as an all-over lip color.
All of her products are currently being sold as duos for the pre-ordering phase. For more information on the individual products, feel free to visit the Haus Laboratories website.
