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Cultural Standards of Beauty Over the Centuries

Beauty, a concept deeply intertwined with human society, has varied immensely across cultures and time periods. The standards of beauty are not static. They evolve influenced by historical events, societal changes, and interactions.
This article delves into the different beauty standards that have existed over the centuries, highlighting how different cultures define and perceive beauty.
How Beauty Standards Evolved
Early Societies and Ancient Cultures
In ancient Egypt, beauty was associated with symmetry and harmonious proportions. Both men and women used makeup to enhance their features, with kohl-lined eyes and henna-dyed hair being popular choices. Pale skin was highly valued, representing nobility and a life free from manual labor under the sun.
Similarly, ancient Greece and Rome prized symmetry and proportion in the body. Greek sculptures, with their idealized human forms, reflect the emphasis on physical perfection. Women in these societies often used lead-based products to achieve fair skin, despite the health risks.
Middle Ages to the Renaissance
During the Middle Ages in Europe, beauty standards were influenced by religious and social norms. Fair skin remained a symbol of aristocracy, as it indicated that one did not have to labor outdoors. Women often used harmful substances like arsenic to achieve lighter skin.
The Renaissance brought a renewed focus on the human body, inspired by classical antiquity. Full-bodied figures with fair skin tone, rosy cheeks, and high foreheads were considered beautiful.
19th and Early 20th Century
The 19th century saw a variety of beauty standards across the world. In Western cultures, the Victorian era celebrated modesty and refinement. Women wore corsets to achieve an hourglass figure continued to be fashionable.
However, in other countries and cultures, different standards prevailed. In Japan, the geisha tradition emphasized elaborate hairstyles, white-painted faces as makeup, and colorful kimonos, signifying the grace and elegance of women.
South America had its own diverse beauty standards. Indigenous cultures, such as the Maya and Inca, adorned themselves with intricate body art, jewelry, and textiles. For them, more rings on the neck make a woman more beautiful.
Post-World War II to Late 20th Century
The mid-20th century saw a shift in beauty standards influenced by the rise of Hollywood and Western media. Western beauty standards, with an emphasis on slender figures, flawless skin, and youthfulness, began to dominate globally.
This era also saw the beginning of widespread plastic surgery, with people undergoing procedures to conform to these ideals and address their sense of inadequacy. Due to extreme pressure to conform to Western perception in their country, females often resort to surgeries.
However, not all cultures around the world embraced Western ideals. In South Korea, beauty standards emphasized clear skin and delicate features. The popularity of K-beauty, with its focus on skincare and natural-looking makeup, has influenced beauty routines around the world.
In recent years, they were able to create a huge following among girls in the Western world, slowly changing the idea of beauty. This is a sign that beauty standards continue to change.
Cultural Diversity and Beauty Standard Acceptance in Other Cultures
As we move further into the 21st century, there is a growing recognition of the importance of diversity in beauty standards. Many cultures around the world are reclaiming their traditional beauty practices and challenging the homogenized ideals often portrayed in magazines. What is deemed beautiful around the world?
Lip Plates: Symbols of Identity
In Africa, traditional practices like the use of lip plates and intricate hairstyles are being celebrated as aspects of identity and beauty. These adornments, often seen in various indigenous groups in Africa, represent a deep connection to heritage and a proud assertion of uniqueness.
Indigenous Beauty in South America
The indigenous beauty standard, which often include natural and handmade adornments, are gaining recognition and appreciation. These practices highlight the beauty of authenticity and the rich traditions that have been passed down through generations, offering a refreshing contrast to mainstream beauty ideals.
Asian Cultures: Honoring Tradition and Modernity
Asian cultures are also embracing their traditional beauty practices while integrating modern influences. Practices such as the use of rice water for hair care in Japan, intricate henna designs in India, and jade rollers in China are being celebrated for their historical significance and enduring effectiveness.
These traditions not only enhance physical beauty but also reflect a deep respect for heritage, blending the old with the new in a harmonious expression of identity.
Conclusion: Explore Diverse Beauty Standards

The standards of beauty have always been a reflection of the social and historical contexts in which they exist. From the ancient world to modern societies, different cultures have developed unique ideals of what is deemed beautiful.
While Western beauty standards have had a significant influence globally, the rise of social media and a greater appreciation for diversity are challenging these norms.
FAQs
What are the standards of beauty culture?
Standards of beauty culture refer to the specific physical attributes, features, and aesthetics that are considered attractive and desirable within a particular society or group.
These standards can vary greatly between different cultures and time periods. Common factors influencing these standards include historical events, social norms, and practices.ย
Why is beauty different in different cultures?
Beauty is different in different cultures due to a variety of factors. Historical events and figures can shape what is considered beautiful. For instance, the Renaissance ideal of full-bodied women in Europe was influenced by classical art and literature.
Geography and climate can affect beauty standards. For example, tanned skin may be valued in sunny regions, while pale tones might be prized in areas where avoiding the sun is more feasible. Traditional customs and rituals play a significant role. Foot binding in ancient China is an example of beauty standards rooted in culture.
What are the cultural standards of beauty in the Philippines?
Standards of beauty in the Philippines are influenced by a blend of indigenous, colonial, and signs of the times. Lighter skin tone is often preferred, influenced by historical colonialism and contemporary platforms. Whitening products are popular, although there is a growing movement to celebrate morena (naturally brown) skin tone.
High cheekbones, a pointed nose, and full lips are considered attractive. These features are often highlighted in beauty pageants and celebrity culture. A slim but curvy figure is commonly admired. This includes having a small waist and fuller hips and breasts, often influenced by Western standards.
Long, straight, and silky hair is traditionally favored, although there is increasing acceptance and appreciation for natural hair textures. Taller stature is generally preferred, which is why many Filipinos admire height-boosting footwear and posture.



