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The Philippine beauty scene on YouTube is thriving, with content creators blending makeup artistry, skincare knowledge, and personal storytelling into inspiring and educational YouTube content.
If you’re looking to up your beauty game with detailed makeup tutorials, product reviews, and lifestyle vlogs, here are some of the best beauty and makeup YouTubers from the Philippines you should definitely be following.
Top Beauty Content Creators Leading the Industry
These popular YouTube beauty channels have built strong communities by delivering honest reviews, viral makeup tutorials, and on-trend beauty content that’s rooted in Filipino culture and lifestyle.
Michelle Dy
Michelle Dy is one of the most recognizable faces in the local beauty community. As one of the makeup YouTubers with the highest following (over 3 million subscribers), her YouTube channel features a mix of makeup tips and tutorials, makeup routines, product reviews, and even local celebrity transformations.
She’s known for speaking in “Taglish” on her channel, making her beauty-related videos accessible to a wide Filipino audience.
- Content type: Makeup tutorials, beauty tips, affordable skin and makeup finds, self-care routines
- Highlight: “MD Approved” reviews, a trusted YouTube channel series for skincare products and makeup
- Why watch: Relatable, affordable, channel packed with Filipina beauty tips
Raiza Contawi
A trained makeup artist and beauty industry veteran, Raiza creates YouTube content that’s both technical and inspiring. Her YouTube channel focuses on beauty routines, makeup challenges, and product reviews of both local and international brands like Urban Decay and Huda Beauty.
- Content type: Glam makeup looks, beauty hacks, day-to-night makeup tutorials
- Highlight: Foundation reviews for different skin tones
- Why watch: Professional-level channel execution, local product comparisons
Anne Clutz
Known for her bubbly personality and straightforward reviews, Anne Clutz has gained a massive following (1.5 million subscribers on her YouTube channel) for her affordable makeup tutorials and skincare tips. Her “One Brand Makeup Tutorial” series has her most popular videos tailored for budget-conscious beauty enthusiasts.
- Content type: Budget beauty, local product reviews, makeup hauls
- Highlight: Candid behind-the-scenes YouTube videos of her everyday life
- Why watch: Approachable, fun, and hyper-local channel content, comparable to global YouTube star Sandra Cires Art
Kenny Manalad
Kenny Manalad’s channel blends makeup artistry with humor. He’s one of the few male makeup YouTubers dominating the Filipino beauty vlogger space. Expect engaging content with themed makeup looks, honest takes on viral beauty trends, and high-level community engagement. Many say he’s akin to the Filipino best friend of James Charles or Jeffree Star, popular male global YouTube creators!
- Content type: Hair and makeup transformation looks, drag-inspired makeup, trending products
- Highlight: Unfiltered thoughts on influencer marketing and self-expression
- Why watch: Fun and fearless energy, great for makeup experimentation
About RAF
About Raf, created by Raf Juane, is a standout YouTube channel that mixes makeup and beauty content, fashion hauls, and lifestyle vlogs into a cohesive brand. He provides skincare routines, clean and minimalist makeup tips, and easy-to-follow tutorials perfect for beginners.
- Content type: Clean beauty, skin-first looks, self-care, lifestyle content
- Highlight: Minimalist Filipino reviews of makeup and beauty products
- Why watch: Gentle aesthetic, inclusive tone, rising influence in the makeup YouTubers space (over 1 million subscribers on his channel)
Who Is the Best Beauty Industry YouTuber?
With the influx of popular YouTube beauty channels popping up around the world over the past few years, there’s no single answer to this. But Michelle Dy is often considered the most influential among Filipino beauty YouTubers due to her longevity and reach. As of writing, her YouTube channel has the most subscribers (over 3 million subscribers).
However, the “best” makeup YouTubers depend on what you’re looking for—clean beauty, glam looks, or relatable makeup tips.
Which Beauty Vlogger Is Best for Skin Care?
If you’re seeking videos on Korean skincare breakdowns or Filipino-made skincare product reviews, makeup YouTubers About RAF and Raiza Contawi offer the most informative, routine-based skincare tips with personal insight and product recommendations tailored to local needs.
Who Is the Highest Paid Beauty Industry Veteran YouTuber?
Globally, names like James Charles, Jeffree Star, Michelle Phan, and Sandra Cires Art dominate earnings among the most popular YouTube beauty channels in the world.
However, in the Philippine YouTube space, while exact figures are private, creators like Michelle Dy and Anne Clutz, with over a million subscribers on their YouTube channels, brand collaborations, and sponsored video content, are among the top local earners.
Who Is the Biggest Beauty Influencer in the Philippines?
Anne Clutz stands out as a successful YouTube channel in terms of reach and relatability, while Raiza Contawi’s YouTube videos dominate in artistry. In terms of combining influence with community trust and authenticity, these popular YouTube beauty channels represent the peak of Filipino beauty influencer culture.
Why Are Beauty YouTubers So Popular in the Philippines?
Filipino makeup enthusiasts are drawn to YouTube creators who balance product reviews, personal stories, and beauty and skincare routines that reflect real-life Filipino skin tones, climate conditions, and budget preferences.
Final Thoughts
Whether you’re looking for detailed makeup tutorials, Korean skincare solutions, hair products, or just some beauty inspiration for your next look, the YouTube beauty scene in the Philippines offers something for everyone.
From makeup YouTubers breaking down viral trends to lifestyle bloggers who weave in wellness and fashion, these popular YouTube beauty channels are reshaping what it means to be beautiful, expressive, and confident.
Frequently Asked Questions
What kind of content do Filipina YouTubers post?
Expect YouTube beauty channels to post videos featuring a mix of makeup tutorials, product reviews, skincare tips, fashion hauls, and lifestyle content, including behind-the-scenes moments and honest reflections.
Do Philippine YouTube beauty channels feature international brands like Huda Beauty and others?
Yes, many beauty YouTubers review products from major global brands like Huda Beauty, Urban Decay, and Fenty, in their videos, often comparing them to local favorites.
Are product reviews and beauty routines found on YouTube beauty channels trustworthy?
Generally, yes. Many Filipino beauty influencers are praised by their million subscribers for transparency, especially when discussing what works (or doesn’t) for Filipino skin tones and climates.
Can I find clean beauty or minimalist content on YouTube beauty channels?
Absolutely. Makeup YouTubers like About RAF and newer voices in the space are making videos on their channels about clean beauty and self-care over heavy glam, reflecting global shifts in beauty trends.
