You’d think we’d be getting tired hearing about yet another celebrity creating their own cosmetics brand, considering how often we cover celebrity makeup launches in our beauty reviews, but honestly, it still gets us pretty excited.
But like anything else that’s attached to a celebrity name, our expectations are much higher, and so far, florence by mills doesn’t disappoint.
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so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez… that’s a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡
You all know Mille Bobby Brown as Eleven or “El” form Stranger Things. Being as famous as she is, she’s worked with so many different makeup artists, picking up a bunch of tips and tricks to give her the insight on the kind of products she wanted to share with the world.
Named after her great-grandma who truly embraced herself, florence is about making your own rules and defying beauty standards. It’s about exploring to make you feel, live, and have guilt-free fun along the way. It’s about choosing your own happiness by being yourself.
As for the product formula, florence is a dermatologist-tested clean beauty brand made for all skin types. The company has taken away all the dangerous ingredients common in the beauty market and replaced them with antioxidants, vitamins, botanicals, and other clean ingredients. All in all, the brand is:
- Cruelty free
- Sulfate free
- Phthalate free
- Paraben free
- Synthetic fragrance free
- Dye free
The environmentally conscious, clean beauty theme is not the only factor that makes the brand appealing to Gen Z’ers. In case you wanted to try before you buy, the company has actually integrated a Virtual Try-On via SnapChat filters, which is pretty awesome, as far as virtual testers go.
Also, part of the proceeds go towards the Olivia Hope Foundation, a nonprofit dedicated to finding cures for childhood cancers, which totally hits home for Millie since she had a friend Liv that struggled with leukemia.
Whether you’re a Gen Z’er exploring makeup and skincare for the first time, or a Millennial that finds the world of cosmetics pretty intimidating, Millie has done an excellent job in making her beauty products approachable and accessible.
Now onto the products.
Millie’s beauty brand is divided into skincare and makeup. Let’s talk makeup first.
- Like A Light Skin Tint: $18.00
- See You Never Concealer: $16.00
- Cheek Me Later Cream Blush: $14.00
- Tint N Tame Brow Gel: $14.00
- Glow Yeah Lip Oil: $14.00
The Custom Palette Bundle:
- See You Never Concealer (20 shades)
- Cheek Me Later Cream Blush (6 shades)
- Like A Light Skin Tint (20 shades)
- Tint N Tame Brow Gel (5 shades)
As you can see, she has all the essentials for a light, everyday makeup look. Although what’s most surprising about her line is the shade range. For starting out in makeup, having 20 shades is pretty diverse, so kudos to Millie on that.
- Mind Glowing Peel Off Mask: $20.00
- Zero Chill Face Mist: $10.00
- Glow Yeah Lip Oil: $14.00
- Dreamy Dew Moisturizer: $14.00
- Swimming Under The Eyes Gel Pads: $34.00
- Look Alive Eye Balm: $16.00
- Clean Magic Face Wash: $12.00
- Get That Grime Face Scrub: $14.00
- One Swipe Glow Wipe Treatment Wipes: $16.00
- Magic Micellar Cleansing Gel: $10.00
If you look at the entire list, she’s got almost everything you need for a daily beauty regimen, both day and night. Hopefully one day she’ll expand into sunscreen.
And if you’re interested in buying multiple products, here’s what the bundle comes with:
The Treat Yourself Bundle:
$96.00 $86.40 (10%)
- Mind Glowing Peel Off Mask
- Clean Magic Face Wash
- Look Alive Eye Balm
- Swimming Under The Eyes Gel Pads
- Dreamy Dew Moisturizer
To learn more about the company, products and other info, check out the official website or follow @florencebymills on Instagram. Unfortunately, they have yet to ship to the Philippines, but if we get enough people talking on social media, they’ll us to their list of countries they ship to in no time!
Sheena is the lead fashion writer here at Pretty Me Philippines and has contributed articles for numerous lifestyle blogs and online publications. Other than keeping up with the latest trends, she loves baking and home DIY projects.