7 Beauty Brands Owned and Created by Filipina Celebrities

The Philippine beauty industry has seen significant growth, fueled by brands that cater to the diverse needs and preferences of Filipinas. What makes this evolution even more exciting is the surge of celebrity-owned beauty brands. These brands are more than just namesakes—they’re reflections of the personal beauty philosophies of the stars who created them.

Each product offers a glimpse into how these celebrities approach self-care, makeup, and skincare, celebrating Filipina beauty with a touch of local flair.

Top Beauty Brands Owned and Created by Filipina Celebrities

Here’s a look at some of the most popular beauty brands owned and created by Filipina celebrities.

1. BLK Cosmetics by Anne Curtis

Anne Curtis launched BLK Cosmetics in 2017, focusing on simple, easy-to-use, and universally flattering makeup. The brand stands out for its sleek packaging, cruelty-free products, and an impressive range of colors suited for morena and fair skin tones alike.

With collections that cater to everyday wear and playful collaborations, BLK Cosmetics embodies Anne’s fun yet practical approach to beauty.

2. Sunnies Face by Georgina Wilson

Sunnies Face, co-founded by Georgina Wilson, Bea Soriano-Dee, Eric Dee, Jess Wilson, and Martine Cajucom-Ho, has redefined lipstick trends in the Philippines since its launch. Its signature product, the Fluffmatte lipstick, quickly became a cult favorite for its lightweight formula and wide range of shades that complement all skin tones.

Sunnies Face’s minimalistic design and commitment to high-quality formulations make it a staple in many Filipinas’ makeup kits.

3. Happy Skin by Rissa Mananquil-Trillo and Jacqe Yuengtian-Gutierrez

Created by model and entrepreneur Rissa Mananquil-Trillo and Jacqe Yuengtian-Gutierrez, Happy Skin is a skincare-infused makeup brand that prioritizes skin health. Known for its ‘no-makeup-makeup’ look, Happy Skin offers products enriched with skin-loving ingredients like hyaluronic acid and ceramides.

The brand has earned its reputation for being dermatologist-tested, hypoallergenic, and suitable for sensitive skin.

4. Vice Cosmetics by Vice Ganda

Vice Cosmetics, launched by comedian and TV host Vice Ganda, has brought color and inclusivity to the local beauty scene. With a mission to make beauty accessible to everyone, Vice Cosmetics offers affordable yet high-quality products, from vivid lipsticks to bold eyeshadows.

The brand is celebrated for its vibrant shades and campaigns that promote self-expression and diversity.

5. Colourette Cosmetics by Nina Dizon

Nina Dizon founded Colourette Cosmetics to create inclusive and empowering beauty products tailored to Filipinas. The brand’s standout offerings include lip tints, cheek tints, and multi-use balms that cater to a range of skin tones.

Colourette’s commitment to vegan, cruelty-free formulations and a strong online presence have made it a favorite among beauty enthusiasts.

6. GRWM Cosmetics by Mae Layug

Mae Layug, a well-known beauty vlogger, created GRWM (Get Ready With Me) Cosmetics to offer a practical approach to makeup. The brand features versatile, multi-use products that cater to everyday beauty routines.

With its focus on inclusivity, GRWM Cosmetics aims to celebrate the individuality of every Filipina, offering products that suit a wide range of skin tones.

7. Issy & Co. by Issa Pressman

Issy & Co., co-founded by Issa Pressman, is known for its minimalist, no-fuss beauty products that focus on enhancing natural beauty. The brand is celebrated for its skin-friendly formulations, lightweight foundations, and buildable cheek and lip tints.

With a commitment to cruelty-free and sustainable practices, Issy & Co. reflects Issa’s laid-back, effortless beauty style.

Support Beauty Brands Owned and Created by Filipinas

These Filipina celebrities have redefined beauty in the Philippines by creating brands that resonate with local culture, skin tones, and preferences. Whether it’s makeup that suits morena skin or skincare tailored to humid climates, these brands offer products that are both innovative and deeply personal.

For beauty lovers looking to explore products that truly understand and celebrate Filipina beauty, these celebrity-owned brands are a perfect start.

Cath

Cath initially pursued a Doctor of Medicine degree but eventually shifted her focus to writing. While she remains passionate about health and wellness, she also explores beauty and fashion as a creative outlet. Her diverse interests empower her to blend scientific insight with artistic expression.